Eric Originals & Antiques
Eric Originals & Antiques
www.ericoriginals.com
Eric Originals Antiques is a very old jewelry store that sells both new and antique fine jewelry since 1978. The owner reached out to us with the challenge of increasing their sales online and onsite during Covid-19. We worked with their staff and third-party accounts managers to improve their branding, e-commerce website, and 1stDdibs online marketplace presence with a series of online digital strategies.
ONLINE DIGITAL STRATEGIES
Knowing that e-commerce and online shopping increased during the pandemic, the solution we implemented was a combination of digital marketing strategies, website and online marketplace optimizations. We worked with their accounts manager in 1stDibs.com and helped them achieve Gold Seller status, increase their online sales through product page optimization and implementation of product videos, and website SEO in Google. Next, we discovered they have a forgotten large list of subscribers collected from their tradeshows over the years, so we implemented an ongoing newsletter marketing strategy for brand building and customer acquisition. Additionally, we ran Facebook and 1stDibs paid ads to increase website traffic to their online store and 1stDibs storefront. The end result was a steady increase in sales throughout the year, with an overall increase 2020 sales by 60% vs YoY 2019.
Content management system: WIX
SEO
Landing page & product page optimizations
1stDibs gold seller status
Facebook advertising
Customer acquisition & newsletter marketing.
Brand Highlights: 5 star Google and Yelp rating, and high-profile clientele highlights
