Ben-Amun

Ben-Amun
www.ben-amun.com

Ben-Amun, a fashion forward women’s luxury jewelry brand by designer, Isaac Manevitz, is a prestigious 30-year-old family-owned business, which Isaac himself and his team of talented artisans still make their jewelry on site in their NYC studio.

Working with their talented internal photographer and cross functional-teams, E-Com Fashion helped this illustrious brand optimize their website and increase sales by launching new collections, expanding with a men’s line, “The Honorary Guard”, and opening their business to new organic and paid advertising strategies to increase e-commerce traffic, social media follows, newsletter subscription, customer conversions and sales.

ONLINE DIGITAL STRATEGIES

Expanding and optimizing their social media channels to draw in new customers through organic and paid advertising, E-Comfashion was able to come up with digital campaign strategies to increase their ROI in areas of Facebook, Instagram and Pinterest marketing. The result was dramatically optimizing and leveraging these channels to locate new potential customers, pulling in past visitors and customers, and converting them to online purchases by exposing them to strategic promotions and new product offerings.

• Facebook and Instagram Paid Advertising

• Content Management System: Shopify

• Branding and design improvement

• Order / shipping logistics optimization

• Social media marketing optimization

• Digital marketing strategies: paid & organic

• Increase in social media followers and views in Facebook, Instagram, Pinterest, and newsletter subscriptions.

• New collection launches and merchandise updates.

• New digital gift card store launch

• Increasing sales channels by opening up their jewelry brand to the male consumer market, with their first men’s collection, The Honorary Guard.

• Staff / Employee Training

VISUAL BRANDING ENHANCEMENTS

E-com Fashion optimized their website by working with their photographer and existing visual assets of lifestyle and product imagery, to improve the overall branding and UX design of their e-commerce website. Additionally, by simplifying their UX design, website navigation, and improving their merchandise offerings, we helped to increase their website traffic, increase shopping cart checkout, and sales.