An island-inspired luxury brand, Dana Cooper Designs is a designer and producer of high-end beachwear and accessories. Enrolled as a beneficiary of the GDA’s Business Development Collaborative Program last year, the retail apparel received the following generic consulting services from E-Com Fashion:

• Basic lead generation strategies

• Digital marketing calendar

• Growing your team (interns, freelancers, contractors)

• Third-party business referrals (sales specialist, developer)

• Third-party free or funded program referrals

• Social media marketing collaboration with other businesses enrolled in BDC

Dana Cooper Designs also benefited from one of E-Com Fashion’s Marketing Experimental Programs – Facebook Paid Ads and Social Media Marketing with Intern Support. The results: increase in brand awareness, online store traffic, followers, engagement, and newsletter subscriptions; and development of a custom target demographic and consumer personality study.

The business also gained knowledge on website migration from WordPress to Shopify and social media marketing, and E-Com Fashion’s intern support for execution.